About
I take ideas from zero to operational.
A builder with depth across every function a product requires, and the operating system to build continuously, not just once.
I build products, capabilities, and operating systems. The through-line across all of it is the same philosophy: treat whatever you are building like a product, something that gets shipped, learned from, and continuously improved.
I have spent 15 years accumulating depth across every function that building requires. I started as a digital transformer, learning how organizations work and why they resist change. I became a product deliverer, learning how to ship. A capability builder, learning how to change organizations across all four dimensions. A product builder, learning to write code and architect systems. A system builder, learning how to design and run a product operating model. And now an AI builder, using AI as a force multiplier across every layer of the work.
Each phase stacked on the last. None of them went away. That accumulation is what makes it possible to walk into ambiguity with no team, no process, no product, and build something operational that others can own and grow.
How I got here
A builder's origin story.
Each phase added a new layer. None of them went away.
2024 — Present
AI Builder
Focused on building a consulting practice with frameworks for innovation. Building two products — DiverseCiti and APOLLO1 — using AI as a core part of how I work every day.
What I learned
That one person with the right depth across functions, amplified by AI, can now do what used to require an entire team. The bottleneck is no longer capability. It is clarity.
2021 — 2024
System Builder
Led product, product operations, and organizational transformation work. Designed and implemented product operating models, unifying how teams learn, build, and deliver across the organization.
What I learned
That the system an organization runs on is itself a product. It can be designed, built, and continuously improved. Most organizations never treat it that way.
2018 — 2021
Product Builder
Learned to code. Started building products end-to-end, from architecture to deployment. Worked on APOLL01. Closed the gap between knowing what to build and being able to build it myself.
What I learned
That understanding how something gets built changes how you think about what to build. The best product decisions come from people who can see both sides. Start simple, launch, learn, and improve.
2015 — 2018
Capability Builder
Focused on building organizational capabilities across people, process, policy, and product. Defined governance models, designed processes, identified role gaps, and managed change across large-scale platform transformations.
What I learned
That technology is rarely the hard part. The hard part is getting people, process, and policy aligned around it. Change only sticks when all four dimensions move together.
2010 — 2018
Product Manager
Customer and market discovery, writing PRDs and BRDs, defining product vision and roadmap, product ownership, and scrum-based iterative delivery. Worked directly with engineering teams to prioritize backlogs, write user stories, and continuously ship and improve products.
What I learned
How to own a product end to end — from understanding what customers actually need to getting it built, shipped, and improved. That the best product decisions come from staying close to the customer throughout, not just at the start.
2010 — 2018
Project Manager
Digital transformation program management, IT project management, and Scrum Master across large-scale platform rollouts including CRM, customer engagement, and marketing technology. Process design, stakeholder management, requirements gathering, and managing delivery across cross-functional teams.
What I learned
How organizations actually move work through a system — and why they struggle to. How to run structured discovery, facilitate executive conversations, and keep complex programs on track across competing priorities.